Northwind Group · Last 26 weeks

Organic is compounding, but the cycle counting cluster is leaking

One view of visibility, pipeline and site health — written for the person who has to explain it to the board on Thursday.

Organic visibility

33%

▲ 2.4%vs. prior 13 weeks

Organic sessions

520.7K

▲ 7.9%per month

Attributed pipeline

$1.5M

▲ 11.2%last-touch, 90-day window

Non-brand clicks

213.3K

▼ 1.8%AI Overviews absorbing demand

Visibility vs. sessions

Indexed weekly. The 28 July core update dip is annotated.

FebMarAprMayJunJulAug

Visibility indexSessions (indexed)

What changed

Ranked by revenue at risk

Cold chain compliance is an unclaimed topic

opportunity

33.9k monthly searches with no competitor above 12% share of voice. Three briefs would cover 61% of the cluster.

+4.8k sessions/mo est.Investigate

Cycle counting cluster lost 4 positions after the 28 Jul update

risk

Pages that lost visibility all use the 2023 template with thin intro sections. Refreshing the top 6 recovers most of it.

-2.1k sessions/moInvestigate

AI Overviews now appear on 58% of your tracked non-brand terms

watch

You are cited in 19% of them. Pages with a summary block in the first 120 words are cited 2.4× more often.

19% citation rateInvestigate

Share of voice

Non-brand, 1,094 tracked terms

Compare

northwind.com24.8% ▲ 1.6

atlasworks.com31.2% ▼ 0.4

verityhq.com18.5% ▲ 2.3

brightline.io12.1% ▼ 1.1

sable-supply.com7.9% ▲ 0.2

Long tail / other5.5% ▼ 2.6

Pipeline health

6 briefs in flight

Open

The complete guide to cycle counting

Ana Sousa · due 08-21

Cold chain compliance in 2026: what changed

Tobias Lund · due 08-18

WMS implementation checklist (updated)

Marcus Ellery · due 08-14

Safety stock formula, worked examples

Ana Sousa · due 07-30

Technical health

Crawled 11 Aug · 1.28M pages

Triage

Faceted URLs consuming 38% of crawl budget

41,280 pages · 0 sessions exposed

Canonical points to redirected URL

612 pages · 18.4K sessions exposed

LCP above 4s on mobile category templates

184 pages · 96.2K sessions exposed

Product schema missing availability field

2,940 pages · 44.1K sessions exposed

Keyword groups

Owned by Growth, Content and Kestrel

Group	Keywords	Volume	Avg. pos	SoV
Core platform	148	214K	11.4	6.2%▲ 0.9
Warehouse education	402	486K	8.7	4.1%▲ 1.7
Forecasting	96	132K	6.2	8.9%▼ 0.4
Integrations	211	98K	14.8	2.4%▲ 0.3
Buyer enablement	174	143K	9.1	5.5%▲ 2.1
Brand	63	71K	1.4	21.7%▲ 0.1

Activity

Across 42 seats

Ana Sousa moved “The complete guide to cycle counting” to Writing

12 min ago

Dana Whitfield assigned “Canonical points to redirected URL” to Platform

1 hr ago

Meridian detected 488 new soft 404s on /products

3 hrs ago

Tobias Lund shared “Kestrel agency retainer report” with 4 people

Yesterday

Priya Raman approved the Q3 forecast scenario at 92% confidence

Yesterday

Marcus Ellery published “Safety stock formula, worked examples”

2 days ago